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Case study · Online gaming

Designing a Social Knowledge Experience for ZeroIQ

This case study examines the decisions behind turning separate quizzes and IQ games into a coherent social-style mobile product.

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Year
2020
Industry
Online gaming
Scope
Product design · Brand identity · Mobile development · Backend development

Context and challenge

Quiz applications can become a sequence of disconnected screens: choose a topic, answer questions, see a score, and leave. ZeroIQ needed a stronger product loop that could make knowledge games feel social and encourage people to return without making the experience difficult to understand.

Product goals

  • Make quiz and IQ challenges quick to discover
  • Give multiple game formats one recognisable product language
  • Connect individual participation with social interaction
  • Establish a visual identity that worked throughout the mobile interface

Experience approach

The team treated game entry, participation, results, and interaction as one journey. Reusable interface patterns reduced the learning required when moving between quiz types, while the identity gave the product a distinctive but consistent visual frame.

Technical approach

React Native supported the mobile experience. A Laravel and PHP backend coordinated application behaviour, and MySQL held the structured information needed across users, games, and participation.

Outcome and reusable capability

The delivered platform brought social interaction and knowledge games into a single mobile product. The work demonstrates iEncode Tech’s ability to connect product identity, interaction design, cross-platform mobile development, backend services, and relational data.

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